How Mortgage Brokers Can Help Sellers Sell

helping sellers sell
Moshe Farber
17, Nov 2022

As a mortgage broker, most of your role is centered on helping your clients buy a home and secure a loan. However, many buyers, as well as your prospective clients, are also in the process of selling. Helping them sell their current home can be a major step toward moving them into their next one. 

With you a little creativity, you can find many ways you can be of service to your clients during the home-selling process and earn trust, build loyalty, and win referrals. In fact, you just might be able to kill two birds with one stone by helping one client buy from another!

The following will walk you through some of the steps you can take to help prospective clients sell their homes quickly, and for the best price possible, so they can freely segue into buying their next home and begin the mortgage process with as little stress as possible. 

How To Find a Real Estate Agent to List With

For homeowners, selling a property can be an overwhelming process, especially if it’s your first time. One of the most important things you can do to ease the process (and help ensure a successful sale) is to find an experienced and reputable real estate agent. Here are a few tips to help you find the perfect agent for your needs:

  1. Ask around for referrals: Take some time to gather referrals from family and friends. Ask them about their experiences working with agents in your area and whether they would recommend anyone.
  2. Do your research: Once you have a few names, take some time to look up each agent online. Check out their website or LinkedIn profile and read through any reviews to find out more about their services and reputation.
  3. Interview agents: After doing some research, it’s time to start asking them questions. This is the time to find out more about their experience, what services they offer, and their proposed strategy for selling the home. You should also request references from past clients so you can get an idea of what it’s like to work with them.

Upgrades that Will Help the Home Sell Quickly

Home sellers are always looking for ways to make their homes more appealing to buyers. However, not all upgrades are created equal. Some major renovations can actually end up costing more than they increase the value of the home. If you’re a mortgage broker, there are small cosmetic upgrades you can recommend to your clients that will make a big impact without breaking the bank. Below are a few examples:

●       Paint the walls: A fresh coat of paint can do wonders for a home. It makes the space feel clean and new and can help buyers imagine themselves living there.

●       Update the fixtures: Replacing old or outdated fixtures, such as lights, with energy-efficient ones or door locks with keyless entry can be a great way to add value without spending a lot of money. Buyers will appreciate the green upgrade and the added security.

●       Deep clean: A thorough cleaning can make a home feel brand new. Be sure to pay special attention to the kitchen and bathrooms, as these are the two areas that buyers will focus on the most.

●       Upgrade the windows and doors: Replacing old windows and doors can make a huge difference in the look and feel of a home. Not only will it be more energy-efficient, but it will also give the home a more modern look.

What To Do if the Home Doesn’t Sell Quickly on the Market

As a mortgage broker, you may find yourself in a situation where a home doesn’t sell as quickly as you had hoped. Sometimes homes linger on the market for months or even years without receiving a single offer. If this happens, there are a few things you can do to help your clients:

Price the Home Correctly

One of the most common reasons homes don’t sell is that they are priced too high. You can examine the value of the home and compare it to similar properties in the area to help your clients price their homes correctly.

Offer a Home Warranty

If a home has trouble selling, offering a home warranty can be a great way to sweeten the deal for potential buyers. This will help to ease their fears about any potential problems with the home and make them more likely to put in an offer.

Stage the Home

You can do this by taking better pictures for the listing, arranging furniture in a way that is more appealing to buyers, and making small repairs or cosmetic changes. Also, make sure to update your listings regularly to ensure that potential buyers are seeing the most recent information.

Takeaways

As mortgage brokers, you are in a great position to help your clients take advantage of this by recommending upgrades and providing tips on pricing and staging. By doing so, you’ll not only be helping them to sell their homes quickly, but you’ll also be building a strong relationship that will last long after the sale is complete.

 Are you interested in getting approved for a mortgage as quickly as possible without the hassle and the stress? 

Reach out to one of our ASTAR Home Capital mortgage experts today! Email info@astarteam.com or call 888-ASTAR-11 (888-278-2711) to start the loan application process.

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